Frog is a leading global creative consultancy, part of Capgemini Invent. We challenge the status quo to craft and build transformative human experiences that win hearts and move markets. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy, design and data to re-invent businesses, drive growth and orchestrate customer-centric transformation. Together we strive to shape a regenerative future that is both sustainable and inclusive for businesses, people and planet.
What is the Digital Services Tax and Why Was it Crucial on Liberation Day?
There is growing tension between the UK and US over the Digital Services Tax, its potential impact on trade following Trump’s ‘Liberation Day’ tariffs, and the options facing the UK Government as it balances fair taxation with economic diplomacy.







