After years of “chaos” within the Conservative Party, they’ve elected a new leader – Kemi Badenoch – who promises a fresh start. But who is she, and what does her vision for “renewal” truly entail?
Kemi Badenoch has made history as the first black woman to lead a major UK political party, adding another milestone as the fourth woman to head the Conservative Party. However, Badenoch has a complex relationship with these labels, often pushing back against identity-based framing.
Badenoch entered politics as the Conservative MP for Saffron Walden in 2017 and has since risen rapidly within the Conservative Party. Appointed as a junior minister by Boris Johnson in 2019, she joined the cabinet in 2022 under Liz Truss, serving as International Trade Secretary.
Badenoch’s political style is often described as combative, and she has never shied away from culture-war debates. In her former role as Minister for Women and Equalities, she drew attention and criticism for her strong opposition to self-identification for transgender individuals.
In the Conservative leadership race, Badenoch narrowly defeated Robert Jenrick by 12,418 votes, earning support from key party figures who viewed her as the candidate best suited to “renew” the Conservative Party. Her victory reflects a desire within the party to turn back to core Conservative values.
Principles Over Policies: Badenoch’s Vision for the Tories
One notable aspect of Badenoch’s campaign and early leadership is the focus on “renewal” rather than a detailed policy agenda. She has spoken about restoring the Conservative Party’s founding principles and placing free-market values at the heart of her vision for the party. In July, she launched her “Renewal 2030” campaign, declaring that capitalism is “not a dirty word,” signaling her commitment to economic conservatism and a smaller state.
However, specific policy proposals from Badenoch remain largely unarticulated, with her leadership this far marked by broad ideological statements rather than detailed plans. One exception is her controversial stance on maternity pay; she questioned whether the UK’s maternity and paternity leave policies have “gone too far.” This comment ignited criticism and nearly derailed her campaign, sparking a wider debate on family policies within the UK.
Looking forward, Badenoch’s task will be to position her party as a credible alternative to the Labour Government, which recently introduced the largest tax increase package in over three decades (£40 billion tax hike) which she is likely to heavily scrutinise.
In her victory speech, Badenoch called on her party to get “back to business,” but much remains to be seen in terms of the specific policies she will advocate to achieve this goal.
Kemi Versus Keir: Showdown at the Dispatch Box
Badenoch’s debut at the dispatch box this week in PMQs is likely to introduce a new style of opposition that could pose a significant challenge for Prime Minister Keir Starmer.
Badenoch is known for her direct and assertive approach, often cutting to the point, which contrasts with Starmer’s measured, cautious style that some critics have labeled as overly verbose. This difference in communication may influence public perception, especially among voters seeking clarity and conviction in leadership.
As Labour’s approval ratings come under scrutiny, Badenoch’s straightforwardness may resonate with segments of the electorate, while Starmer’s approach risks being viewed as overly careful, dull and indirect. The upcoming exchanges between them will likely shape how voters view both leaders’ strengths and weaknesses, potentially impacting confidence in the Labour government and offering Conservatives an opportunity to appeal to undecided voters.
Ultimately, the question remains: will Badenoch’s bold style energise the Conservative base, or could it risk alienating moderate voters?
Final Thought
Badenoch’s recent appointment as Conservative leader marks a new era for the Tories, reflecting the party’s need for a fresh approach after recent instability. Her focus on “renewal” signals a return to core values, with an emphasis on free-market principles and a smaller state. However, to translate this vision into electoral success, Badenoch will need to balance her ideological stance with practical policies that resonate with voters’ everyday concerns.
As she prepares to face Keir Starmer at the dispatch box, Badenoch’s assertive, direct style offers a sharp contrast to Starmer’s more measured approach, which could shape public perception of both leaders. While some may welcome her straightforwardness as a refreshing alternative, there’s a risk her approach could alienate moderates looking for a steady hand in government. Her challenge lies in appealing to her base without sidelining swing voters whose support will be crucial.
To succeed, Badenoch must articulate clear policy positions that address key issues such as the economy, public services, and cost-of-living pressures. Badenoch’s leadership will be judged on her ability to redefine the Conservatives’ agenda and convince voters that the party offers a credible alternative to the Labour Government.
To contribute to Chamber UK’s discussion on what is in store for the future of the Conservative Party, please email gabby.rapp@chamberuk.com.